The Davis Equity Index is heating up. The first thing that we realized, when we took a look at even just one list of Top 100 Grossing Films Worldwide, is that the scope is unmanageable. As the Davis Institute for Media Studies pointed out ( you don’t have to count (even though they did)) it’s overwhelmingly populated with ethnic European males in their 30s. But we noticed that the top grossing film in 2016 was a franchise with two prequels going back to 2011, and that it had made it’s way to the number spot after first being in number 17, in 2011, and number 7 in 2014.
So that seemed like a good sample from which to extrapolate the whole.
The 3 top areas targeted for social equity adjustment by the Davis Equity Index are Gender, Age & Race. So here are the numbers, plugged into one summary table for all three years. We only counted cast members with top billing.
Will you look at that! A double Pareto Principle for The Big Winner in the Number One Spot. The Pareto Principle, for those of us who can always use a refresher course, finds that roughly 80% of the effects come from 20% of the causes.
But the 0% Asian factor in 2016 is a wee bit provocative because, according to the-numbers, their Asian market is HUGE.
Furthermore, the total population of South Korea is only 50.62 Million. The UK’s is 65.14 Million. What’s going on there?
Captain America: The First Avenger (2011)
Synopsis: Captain America: The First Avenger will focus on the early days of the Marvel Universe when Steve Rogers volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America. As Captain America, Rogers joins forces with Bucky Barnes and Peggy Carter (Hayley Atwell) to wage war on the evil HYDRA organization, led by the villainous Red Skull.
Keywords: Marvel Comics, 3-D, Origin Story, World War II, Epilogue, Good vs. Evil, Nazis, Prologue, Non-Chronological, War, Orphan, Foreign Language, Occult, Visual Effects, Gratuitous Cameos, Super Soldier Serum
Captain America: Winter Soldier (2014)
Synopsis: After the cataclysmic events in New York with the Avengers, Steve Rogers, aka Captain America, is living quietly in Washington D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with Natasha Romanoff, aka Black Widow (Scarlett Johansson), Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy—the Winter Soldier.
Keywords: 3-D, Terrorism, Government Corruption, Surprise Twist, Marvel Comics, Non-Chronological, Cyborg, Epilogue, Scene in End Credits, Hostage, Intertitle, Rescue, Faked Death, Returning Soldiers, Old Age Makeup
Captain America: Civil War (2016)
Synopsis: Steve Rogers is leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
Keywords: Marvel Comics, Friends turned Enemies, Government Corruption, Rebellion, 1990s, Prologue, Scene in End Credits, Framed, Gratuitous Cameos, Visual Effects, Intertitle, Assassination, Young Child Dealing with the Death of a Parent, Siberia, Nigeria, Russia, Revenge, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Surprise Twist, Super Soldier Serum
On second thought, this may NOT be the best place to start.
Synopses & Keyword clouds from www.the-numbers.com
FEATURED IMAGE CREDIT: NASA